Prior to starting Pedranti Consulting, Jim Pedranti served as Vice President of Worldwide Retail Development for Altec Lansing Technologies, a respected global leader that designs, manufactures and markets a wide range of computer and home entertainment sound systems. At Altec, where he continues to consult, Jim was responsible for all retail accounts including expansion of the Altec Lansing distribution network both inside and beyond the U.S.
A talented sales executive, Jim began his career with Altec Lansing Technologies when it purchased Sparkomatic Corporation in 1995. Jim had been with Sparkomatic as that company’s Vice President of Sales and Marketing; with the transition Jim became Altec Lansing’s Vice President of Retail Sales.
Among his many professional and civic posts, Jim is a member of the Board of Directors of the Consumer Electronics Association (CEA). His CEA committee memberships include the Small Business Council and the Audio Division; he is also on the advisory boards of Retail Vision and System Builders, two prominent trade groups.